Localise for speech
Written translations can sound formal when spoken. Allow the script to be adapted for natural sentence length, everyday vocabulary and culturally familiar phrasing.
Create one pronunciation source
Build a shared guide for names, product terms, numbers and abbreviations. Reference audio is especially helpful when several stakeholders approve different language versions.
Match intention rather than speed
Languages take different amounts of time to express the same thought. Protect the emotional intention and revise the edit or wording instead of forcing every line into an unnatural pace.
Use a consistent approval workflow
Nominate one linguistic approver per language and settle script questions before the final session. This avoids contradictory corrections and preserves performance continuity.